Global market segmentation for value-added agricultural products
Global market segments for value-added agricultural products are identified using factor and cluster analysis. Twentysix variables, selected as potentially affecting trade and consumption of value-added agricultural products are first analyzed in factor analysis. The resulting factor scores are used in a cluster analysis of 119 countries. Results for 10 clusters are reported and discussed. Clusters with the most growth potential in the near future for value-added trade are identified along with clusters having less potential in the near future but having long-term potential. © 1995 by John Wiley & Sons, Inc.
Year of publication: |
1995
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Authors: | Krause, Joyce Hall ; Wilson, William W. ; Dooley, Frank J. |
Published in: |
Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 11.1995, 3, p. 195-206
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Publisher: |
John Wiley & Sons, Ltd. |
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