Global Market Strategies
<DIV>Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company’s demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in <I>Global Market Strategies</I> provide international managers with the requisite know-how for success in all markets and industries.
Authors: | Neubert, Michael |
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Institutions: | University of Chicago Press |
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