Global marketing and challenges for future
Year of publication: |
2007
|
---|---|
Authors: | Ravichandran, K. ; Muruganandham, R. ; Raamanujan, R. Sudharsana ; Kumar, P. Nanda |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 605-613
|
Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Bankgeschäft | Banking services | Electronic Banking | Electronic banking | Internationaler Wettbewerb | International competition |
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