Global marketing and the case for international product standardisation
Year of publication: |
1987
|
---|---|
Authors: | Whitelock, Jeryl |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 21.1987, 9, p. 32-44
|
Subject: | Internationale Betriebswirtschaftslehre | International business research | Standardisierung | Standardization | Großbritannien | United Kingdom |
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