Global marketing : contemporary theory, practice, and cases
Ilan Alon; Eugene Jaffe. With Donata Vianelli
| Year of publication: |
2013
|
|---|---|
| Authors: | Alon, Ilan ; Jaffe, Eugene D. |
| Other Persons: | Vianelli, Donata (contributor) |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [catdir.loc.gov] |
| Extent: | XXI, 602 S. Ill., graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudiensammlung ; Textbook |
| Language: | English |
| ISBN: | 0-07-802927-9 ; 978-0-07-802927-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009516646