Global marketing in business-to-business contexts : challenges, developments, and opportunities
Year of publication: |
2019
|
---|---|
Authors: | Leonidou, Constantinos N. ; Hultman, Magnus |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 78.2019, p. 102-107
|
Subject: | Global marketing | Business-to-business | International marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing |
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