Global Marketing Management: A European Perspective
Year of publication: |
2001
|
---|---|
Authors: | McDermott, Michael |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 18.2001, 6, p. 717-720
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Europe | International marketing | Globalization |
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