Global marketing management
Masaaki Kotabe ; Kristiaan Helsen
| Year of publication: |
2011 ; 5. ed., international student version
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|---|---|
| Authors: | Kotabe, Masaaki ; Helsen, Kristiaan |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketingmanagement | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 717 S. : Ill., graph. Darst. 1 CD-ROm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-50574-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004398604