Global marketing management
Masaaki Kotabe ; Kristiaan Helsen
| Year of publication: |
2008 ; 4. ed.
|
|---|---|
| Authors: | Kotabe, Masaaki |
| Other Persons: | Helsen, Kristiaan (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketingmanagement | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 682 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-471-75527-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004892796