Global marketing strategies for the promotion of luxury goods

Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)

"This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building"--

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Year of publication:	[2016]
Other Persons:	Mosca, Fabrizio (ed.) ; Gallo, Rosalia (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Konsumgütermarketing \| Consumer goods marketing \| Marketingmanagement \| Marketing management \| Luxusgüter \| Luxury goods

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Extent:	1 Online-Ressource (XXII, 329 Seiten) Illustrationen
Series:	Advances in marketing, customer relationship management , and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4666-9959-5 ; 978-1-4666-9958-8
Other identifiers:	10.4018/978-1-4666-9958-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011483945