Global Marketing Strategy : An Executive Digest

by Bodo B. Schlegelmilch

Marketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution Networks -- Global Branding and Communication -- Organizational Design for Global Marketing Strategy -- Global Marketing Ethics and CSR -- The Future of Global Marketing Strategy.

MoreLess

Year of publication:	2016 ; 1st ed. 2016
Authors:	Schlegelmilch, Bodo B.
Publisher:	Switzerland : Springer
Subject:	Internationales Marketing \| International marketing \| Vertrieb \| Physical distribution \| Lieferkette \| Supply chain \| Markenführung \| Brand management \| Corporate Social Responsibility \| Corporate social responsibility
Description of contents:	Description [swbplus.bsz-bw.de]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (XXVII, 249 p. 45 illus., 29 illus. in color, online resource)
Series:	Management for Professionals SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-3-319-26279-6 ; 978-3-319-26277-2
Other identifiers:	10.1007/978-3-319-26279-6 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019422