Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Ralf T. Kreutzer
| Year of publication: |
2014
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Published in: |
Globalism and regional economy. - London [u.a.] : Routledge, ISBN 978-0-415-81719-6. - 2014, p. 211-245
|
| Subject: | Heidelberger Druckmaschinen-Aktiengesellschaft | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Druckmaschine | Printing machinery | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204513