Global markets and the new product development process

Explains the globalization of new products with the help of a global new product development model. Attempts to provide a framework for the new product development process, bearing in mind the increasing globalization of markets. Concludes that joint functioning of engineering, marketing, market research, R&D and management is needed from the first stage of product development.

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Year of publication:	1996
Authors:	Yelkur, Rama ; Herbig, Paul
Published in:	Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 5.1996, 6, p. 38-47
Publisher:	MCB UP Ltd
Subject:	Globalization \| Markets \| New product development

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Type of publication:	Article
Type of publication (narrower categories):	conceptual-paper
Language:	English
Other identifiers:	10.1108/10610429610152822 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014896465