Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Year of publication: |
2008
|
---|---|
Authors: | Warden, Clyde A. ; Huang, Stephen Chi-Tsun ; Liu, Tsung-Chi ; Wu, Wann-Yih |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 1, p. 119-129
|
Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Interkulturelles Management | Cross-cultural management | USA | United States | Japan | Taiwan |
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