Global new product development : moderating role of national culture on the link between buyer-seller interactions and innovation outcomes
Year of publication: |
2019
|
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Authors: | Sivakumar, K. ; Roy, Subroto |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 205-229
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Subject: | New product development | National culture | Buyer-seller interactions | Innovation | Produktentwicklung | Nationalkultur | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management |
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