Global planning to pinpoint local targets : how DHL Global Mail introduced an integrated direct marketing campaign in 14 countries
Rosegret Nave
| Year of publication: |
2007
|
|---|---|
| Authors: | Nave, Rosegret |
| Published in: |
International direct marketing : principles, best practices, marketing facts. - Berlin : Springer, ISBN 3-540-39631-4. - 2007, p. 53-66
|
| Subject: | DHL Global Mail | Postsektor | Postal sector | Direktmarketing | Direct marketing | Internationales Marketing | International marketing | Deutschland | Germany | Welt | World |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003600747