Global Product as a Result of Globalization Process

The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as determiners of standardization and adaptation are quoted. Many examples of global product and its strategies are described

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Year of publication:	2014
Authors:	Wach, Krzysztof
Publisher:	[S.l.] : SSRN
Subject:	Globalisierung \| Globalization \| Multinationales Unternehmen \| Transnational corporation \| Welt \| World

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Extent:	1 Online-Ressource (11 p)
Type of publication:	Book / Working Paper
Language:	English
Other identifiers:	10.2139/ssrn.603201 [DOI]
Classification:	M30 - Marketing and Advertising. General ; F01 - Global Outlook ; F23 - Multinational Firms; International Business
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014028826