Global products marketing strategy of two European MNCs in Vietnam
Year of publication: |
2017
|
---|---|
Authors: | Wafler, Beat Hans ; Badir, Yuosre F. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 6, p. 573-588
|
Subject: | Market entry | Product marketing strategy | Brand performance | Product standardization and adaptation | Multinational corporations | Fast moving consumer goods | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Vietnam | Viet Nam | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Konsumgüterindustrie | Consumer goods industry | Markteintritt | Auslandsinvestition | Foreign investment |
-
Lee, Hannah S., (2012)
-
Market entry strategies and performance of Indian firms in Germany
Garg, Ritam, (2017)
-
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans, (2017)
- More ...
-
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans, (2017)
-
Charmjuree, Thammanoon, (2021)
-
Generation or adoption? The role of social capital
Dost, Mir, (2019)
- More ...