Global protocol on ethics in public relations
Year of publication: |
2004
|
---|---|
Authors: | Skinner, Chris ; Mersham, Gary ; Valin, Jean |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 8.2004, 1, p. 13-28
|
Publisher: |
MCB UP Ltd |
Subject: | Public relations | Ethical behaviour | Moral responsibility | Social conscience | Norms of acceptability | Value orientations | Need for benchmarking | Enforcement | Code of professional standards | Moral regeneration |
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