Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising
| Year of publication: |
1994
|
|---|---|
| Authors: | Zandpour, Fred ; Campos, Veronica ; Catalano, Joelle ; Chang, Cypress ; Cho, Young Dae ; Hoobvar, Renee ; Jiang, Shu-Fang ; Lin, Man-Chi ; Madrid, Stan ; Scheideler, Holly ; Titus Osborn, Susan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 34.1994, 5, p. 35-63
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