Global Sales Manager Leadership Styles: The Impact of National Culture Applying the most effective leadership style (participative, supportive, directive, or achievement-oriented) in specific cultural environments can provide global sales managers with powerful tools for successfully managing their diverse salespeople on a global basis. This conceptualization seeks to advance our current ...
| Year of publication: |
1999
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| Authors: | Larsen, Trina ; Rosenbloom, Bert ; Anderson, Rolph ; Mehta, Rajiv |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 13.1999, 2, p. 31-48
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