Global sourcing strategy and performance of knowledge-intensive business services : a two-stage strategic fit model
Year of publication: |
2009
|
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Authors: | Murray, Janet Y. ; Kotabe, Masaaki ; Westjohn, Stanford A. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 4, p. 90-105
|
Subject: | Unternehmensdienstleistung | Business services | Wissensintensives Unternehmen | Knowledge-intensive industry | Internationale Beschaffung | Global sourcing | Unternehmenserfolg | Firm performance |
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