Global strategy in the international advertising industry
Peter G. P. Walters; Paul Whitla; Howard Davies
| Year of publication: |
2008
|
|---|---|
| Authors: | Walters, Peter G. ; Whitla, Paul ; Davies, Howard |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 17.2008, 3, p. 235-249
|
| Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003730942