Global Wine Tourism.

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies.

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Year of publication:	2006
Authors:	Carlsen, J
Other Persons:	Charters, S (contributor)
Publisher:	Cambridge, Mass : CABI Pub
Subject:	Tourismus \| Tourism \| Welt \| World \| Weinbau \| Wine industry \| Wein \| Wine \| Globalisierung \| Globalization \| Tourismusmarketing \| Tourism marketing \| Weinhandel \| Wine trade
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	1 online resource (298 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources. Contents; Contributors; Acknowledgements; Preface; 1 Introduction; PART I: THE WINE TOURISM SETTING; PART II: WINE TOURISM AND REGIONAL DEVELOPMENT; PART III: WINE MARKETING AND WINE TOURISM; PART IV: THE CELLAR DOOR; PART V: WINE FESTIVALS AND EVENTS; PART VI: WINE TOURS AND TRAILS; Index
ISBN:	978-1-84593-171-1 ; 978-1-84593-170-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012685261