Globale Konzentration der Kommunikationsbranche
Achim Schauerte
| Year of publication: |
2006
|
|---|---|
| Authors: | Schauerte, Achim |
| Publisher: |
Köln : Rheinische Fachhochschule |
| Subject: | Werbewirtschaft | Advertising industry | Unternehmenskonzentration | Market concentration | Wettbewerbsstrategie | Competitive strategy | Portfolio-Management | Portfolio selection | Unternehmensnetzwerk | Business network | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 108, [21] Bl. graph. Darst. 297 mm x 210 mm, 700 gr. |
|---|---|
| Series: | Kölner Beiträge zur Medienwirtschaft. - Köln, ZDB-ID 2186575-9. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 978-3-937610-03-0 ; 3-937610-03-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013436890