Globalisation and wine branding
Year of publication: |
2002
|
---|---|
Authors: | Lockshin, Larry |
Published in: |
Economies et sociétés ; 36,9/10. - Paris : Presses de l'ISMEA. - 2002, p. 1573-1590
|
Subject: | Wein | Wine | Warenkennzeichnung | Product labelling | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Internationaler Wettbewerb | International competition | Welt | World |
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