Globalisation of Business : Theories and Strategies for Tomorrow's Managers

Title Page -- TABLE OF CONTENTS -- PART ONE THEORIES AND PERSPECTIVES OF GLOBALIZATION -- Chapter 1 -- Nature of Internationalism -- Ambivalence of Globalization -- Historical Background of Globalization -- Renaming of Internationalism -- Key International Agreements -- Lopsidedness of Globalization -- Globalization Controversy -- Evils of Globalization -- Pros and Cons of Globalization -- Opportunities and Threats of Globalization -- Table 1: Twenty Major Dimensions of Globalization Controversy Pros and Cons -- Globalization: A Mixed Blessing -- The Burning Question -- Outlook -- Educating Future Executives -- Globalization of World Economy -- Reference -- Chapter 2 -- Globalization, Free Market Capitalism, and Social Welfare: The Nexus and the Claims -- The Law of One Price: The Ultimate Equalizer -- Unleashing the Potential of Emerging Economies -- Productivity Gains -- Markets as Means for Doing Good -- A Rising Tide to Lift All Boats -- Democracy and Free Markets -- Globalization, Free Market Capitalism, and Social Welfare: The Counterclaims -- Consumerism vs. Happiness -- Matthew Effect: The Humanist Perspective -- Economic Progress versus Democracy -- Some Empirical and Analytical Evidence -- Summary and Conclusions -- Future Directions -- References -- Appendix 1 Figure 1: Comparison of 1973 and 2005 GDP in Constant Dollars ( Billions) -- Appendix: 2 Figure 2: Comparison of 1973 and 2005 Household Consumption as Percentage of GDP -- Appendix: 3 Figure 3: Price vs. Contribution under the strategy of Uniform pricing -- Appendix: 4 Figure 4: Price vs. Total Contribution in the case of Differential Pricing ( Transfer Pricing) -- Chapter 3 -- Globalization and Global Characteristics -- Aspects of Globalization -- Economic Globalization -- Firms Global Image -- Global Image and Competitive Advantage -- Attributes of Global Image.