Globalization and development : an expanded macromarketing view
Year of publication: |
2009
|
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Authors: | Kilbourne, William E. |
Published in: |
Macromarketing - a global focus ; Vol. 4. - Los Angeles [u.a.] : SAGE. - 2009, p. 53-77
|
Subject: | Globalisierung | Globalization | Entwicklung | Economic development | Internationales Marketing | International marketing | Entwicklungsländer | Developing countries |
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