Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Year of publication: |
2013
|
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Authors: | Cleveland, Mark ; Laroche, Michel ; Hallab, Ranim |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 958-967
|
Subject: | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Religion | Muslime | Muslims | Christen | Christians | Nationalkultur | National culture | Libanon | Lebanon |
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