Globalization in the Wine Industry and the Case of Baja California Mexico in 2010

Wines from Baja California, Mexico, have started to gain international recognition and win awards for their quality. This case study traces the development of the Mexican wine industry in the State of Baja California. The industry faced significant challenges during the economic crisis of the mid-1980s and when a major wine producer stopped purchasing grapes produced in the region in 2001. However, during these times of crisis, other companies could take advantage of the opportunities and establish strong companies. Having overcome these challenges together, the wine cluster in Baja California seems on the cusp of success. But will Mexico become the latest of the “New World” producers of wine to continue on a growth pattern, or will the newest series of challenges continue to keep the size of the industry too small to make a real name for itself?