Globalization, sustainability and marketing of healthcare in emerging market economies : doing good while doing well
Van R. Wood
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Wood, Van R. |
| Published in: |
Research handbook of marketing in emerging economies. - Cheltenham : Edward Elgar, ISBN 978-1-78471-316-4. - 2017, p. 30-54
|
| Subject: | Gesundheitsversorgung | Health care | Gesundheitsmarketing | Health care marketing | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011656159