Glocal conservatism : how marketing articulated a neotraditional Saudi Arabian society during the first oil boom, c. 1974 - 1984
Year of publication: |
2011
|
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Authors: | Shechter, Relli |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 4, p. 376-386
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Subject: | Konsumgesellschaft | Consumer society | Soziale Werte | Social values | Werbung | Advertising | Saudi-Arabien | Saudi Arabia | 1974-1984 |
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