Glocal yoga : re-appropriation in the Indian consumptionscape
Søren Askegaard; Giana M. Eckhardt
| Year of publication: |
2012
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| Authors: | Askegaard, Søren ; Eckhardt, Giana M. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 12.2012, 1, p. 45-60
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010003915