GM in US files for bankruptcy; GM in India builds the brand
Prashanth Vidya Sagar Thalluri and Saradhi Kumar Gonela
| Year of publication: |
2011
|
|---|---|
| Authors: | Thalluri, Prashanth Vidya Sagar ; Gonela, Saradhi Kumar |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 8.2011, 4, p. 47-72
|
| Subject: | Indien | India | Insolvenz | Insolvency | Markenführung | Brand management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009425873