Go Clean Go Green : E Banking and Its Sustainability
Sustainable development means a development that sustain for a long term in such a way to meet out today's requirement, without settling on potential of coming genesis to fulfill their own requirements. In tune with sustainable development, the financial sector of any country has a very crucial role in the development of an economy of that country and the same thing goes with India as well. Seeing the dominant position of banking sector in any financial system of the country, as well as in India its role in sustainable development cannot be done away with. With ever increasing environmental concerns and the need for its protection, the E banking has potential of having a crucial role in this direction. Seeing the commitment of India to cut its carbon intensity by 2020 opens the door for Indian banks also in field of E banking which seems to be the future of banking all over the world including India. It is not only providing a unique experience to customer in relation to banking but at the same time is helpful for environment also. The banks by way of E banking are thus marching for an IT based bank customer relation. The measures for E banking are resulting in benefits for the overall banking sector, economy as well as environment. But the obstacle for adopting green initiatives by banks still remains there because of lacking of sufficient policies and regulations. For this, the government and the apex bank have a big role to play in promoting E banking. Banking sector with a healthy customer-base can trap the potential of emerging technology in E banking by way of going on for best practices for sustainable growth and development in banking sector for sake of environment