Go digital : B2C microenterprise channel expansions
Year of publication: |
2019
|
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Authors: | Sell, Anna ; Walden, Pirkko ; Jeansson, John ; Lundqvist, Siw ; Marusson, Leif |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 20.2019, 2, p. 75-90
|
Subject: | Business models | Channel expansion | Competence | Micro-entrepreneurs | Micro-enterprises | Online channels | Owner-managers | SMEs | KMU | SME | Geschäftsmodell | Business model | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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