Goal-Derived Categories and the Antecedents of Across-Category Consideration
Year of publication: |
1996
|
---|---|
Authors: | Ratneshwar, S. ; Pechmann, Cornelia ; Shocker, Allan D. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 23.1996, 3, p. 240-250
|
Saved in:
Saved in favorites
Similar items by person
-
Ratneshwar, Srinivasan, (1987)
-
Pechmann, Cornelia, (1993)
-
Pechmann, Cornelia, (1994)
- More ...