Goal relations at trade shows : a B-to-B versus B-to-C comparison
Evelyn Kästner; Christiane Springer; Manfred Kirchgeorg
Year of publication: |
2011
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Authors: | Kästner, Evelyn ; Springer, Christiane ; Kirchgeorg, Manfred |
Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 28.2011, 2, p. 22-27
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