Going Beyond Motivation to the Power of Volition - Enterprises as varied as Micro Mobility Systems, ConocoPhillips and Hilti have discovered that motivating managers is not enough to activate long-term commitment. New research suggests that to go beyond motivation to the dedication that creates purposeful action requires a three-stage transformation: From intention formation to "crossing the ...
| Year of publication: |
2003
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| Authors: | Ghoshal, Sumantra ; Bruch, Heike |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 3, p. 51-58
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