Going global in fragmented markets : the European publishing industry since the second postwar period
Year of publication: |
2018
|
---|---|
Authors: | Puig Raposo, Núria ; Fernández-Moya, María |
Published in: |
Industries and global competition : a history of business beyond borders. - New York : Routledge Taylor & Francis Group, ISBN 978-1-138-68052-4. - 2018, p. 131-152
|
Subject: | Verlagswesen | Publishing industry | Europäisch | European | Internationaler Markteintritt | International market entry | Internationaler Wettbewerb | International competition | Welt | World | 1950-1980 |
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