Going global in groups : a relevant market entry strategy?
Year of publication: |
2017
|
---|---|
Authors: | Masiero, Gilmar ; Ogasavara, Mario Henrique ; Risso, Marcelo Luiz |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6014, ZDB-ID 2854165-0. - Vol. 27.2017, 1, p. 93-111
|
Subject: | Chinese outward FDI | Collective internationalization | Emerging multinationals markets | Going global in groups | Market entry modes | Special economic zones | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | China | Sonderwirtschaftszone | Special economic zone | Markteintritt | Market entry | Internationales Marketing | International marketing |
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