Going Global: Lessons from Late Movers - When you think of global competition, you probably think of multinationals based in the United States, Europe, or Japan. But some companies from the fringes of the world economy are succeeding in the global marketplace. Learn how they're doing it
| Year of publication: |
2000
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|---|---|
| Authors: | Bartlett, Christopher A. ; Ghoshal, Sumantra |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 78.2000, 2, p. 132-145
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