Going green : an application of personal value theory to understand consumers visiting intention toward green hotels in Pakistan
Year of publication: |
2023
|
---|---|
Authors: | Raza, Ali ; Muhammad Farrukh |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 9, p. 3322-3343
|
Subject: | Ascribed responsibility | Attitude | Green self-identity | Self-conservation values | Self-transcendence values | Visiting intention | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Pakistan | Umweltbewusstsein | Environmental consciousness | Soziale Werte | Social values | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Corporate Social Responsibility | Corporate social responsibility | Urlaubsverhalten | Holiday behaviour |
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