Going green for self or for others? : gender and identity salience effects on sustainable consumption
Year of publication: |
2014
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Authors: | Pinto, Diego Costa ; Herter, Márcia Maurer ; Rossi, Patricia ; Borges, Adilson |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 5, p. 540-549
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Subject: | Gender | identity-based motivation | personal and social identities | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Geschlecht | Nachhaltige Entwicklung | Sustainable development | Sozialpsychologie | Social psychology | Nachhaltiger Konsum | Sustainable consumption | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability |
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