Going green : how different advertising appeals impact green consumption behavior
Year of publication: |
2015
|
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Authors: | Yang, Defeng ; Lu, Yue ; Zhu, Wenting ; Su, Chenting |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2663-2675
|
Subject: | Green consumption | Advertising appeals | Benefit association | Public self-awareness | Identity salience | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
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