Going Public : Effekte der Börsennotierung auf das Marketing
Lydia Ebersbach; Sven Reinecke
| Year of publication: |
2008
|
|---|---|
| Authors: | Ebersbach, Lydia ; Reinecke, Sven |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 5, p. 52-55
|
| Subject: | Shareholder Value | Shareholder value | Marketingmanagement | Marketing management | Deutschsprachiger Raum | German-speaking countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765708