Going "purple" : can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?
Year of publication: |
2009
|
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Authors: | Douglas, Matthew A. ; Strutton, David |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 3, p. 251-263
|
Subject: | Betriebswirtschaftliches Ziel | Corporate objective | Unternehmenskooperation | Inter-firm cooperation | Verhalten in Organisationen | Organizational behaviour | Militär | Armed forces | USA | United States |
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