Going to great lengths in the pursuit of luxury : How longer brand names can enhance the luxury perception of a brand
Year of publication: |
2019
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Authors: | Pathak, Abhishek ; Velasco, Carlos ; Petit, Olivia ; Calvert, Gemma Anne |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 10 (22.07.), p. 951-963
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Publisher: |
Wiley |
Saved in:
Online Resource
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