"Golden crowd" : engaging the users that deliver on your crowdsourcing goals
Year of publication: |
2022
|
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Authors: | Bilgram, Volker ; Hahn, Alexander ; Füller, Johann |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 6, p. 12-20
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Subject: | Personalführung | Leadership | Crowdsourcing |
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