"Good" case research in industrial marketing : insights from research practice
Year of publication: |
2010
|
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Authors: | Piekkari, Rebecca ; Plakoyiannaki, Emmanuella ; Welch, Catherine |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 1, p. 109-117
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Empirische Methode | Empirical method | Bibliometrie | Bibliometrics | 1997-2006 |
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